Posts Tagged ‘RSE’

Ese cuco llamado RSE (Responsabilidad Social Empresaria)

In: innovation|Responsabilidad Social Corporativa|RSE

3 Feb 2011

Español Pocas veces he presenciado tanta confusión con respecto a un concepto como cuando se habla de RSE. La mayoría de los empresarios y personas de negocios conocen el termino, algunos están más involucrados que otros, pero muy pocos entienden realmente de que se está hablando. En muchas ciudades, por ejemplo, hay organizaciones fundadas por [...]

The different sides of Corporate Social Responsibility – Part 2

In: Marketing social|Responsabilidad Social Corporativa|RSE|social entrepreneurship

2 Jun 2009

Español Now, taking into account these three views, let’s try and discover the essence of each of them, and let’s play Devil’s advocate for an instant. In the first case, the CSR management is interpreted as how companies carry out their activities to achieve their aims. This would mean to be aware of the impact [...]

The different sides of Corporate Social Responsibility – Part 1

In: Marketing social|Responsabilidad Social Corporativa|RSE

24 May 2009

Español By last year’s end, I watched a TV program from Argentina where a panel of national enterpreneurs were discussing the subject of Corporate Social Responsibility and what impact global economic crisis would make on these activities. A director of a company from Rosario –one involved with CSR- declared bluntly: “In my opinion, to be [...]

Help? No, thanks!

In: innovation|Liderazgo Social|Marketing social|Responsabilidad Social Corporativa|RSE|social entrepreneurship

4 May 2009

Español I have long been wondering about the logics of assistance processes. I thought about it carefully and started analysing it from the simplest cases: friends and relatives. In these instances, when we offer help it is because we are very well acquainted with the problems to be solved, we know our friends deeply and [...]


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¿Qué significado real tienen los terminos como RSE, Marketing social, Responsabilidad Corporativa, Solidaridad, Beneficiencia, Programas sociales? Este blog mostrara –y desnudara- las diferentes interpretaciones y practicas de todos los actores que intervienen en el trabajo social. Empezando por uno mismo.

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  • liquid assets: tom's is greenwashing pure and simple. poor children in argentina need food. alpargatas are not a pr [...]
  • el coolhunter: Estratégia de Marketing puro y duro. Acción social? Quizá. Pero "vende" que eres responsable y er [...]
  • Diana: Mario!!!, que sorpresa!! cuando estaba buscando informacion de Respobsabilidad Social aparecio tu pa [...]
  • Dante: Hola Mario Soy Dante de San Lorenzo, y tambien estoy viviendo en Holanda (Breda), recien por cas [...]
  • Maxi: Excelente nota Mario! [...]

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