Archive for May, 2009

The different sides of Corporate Social Responsibility – Part 1

In: Marketing social|Responsabilidad Social Corporativa|RSE

24 May 2009

Español By last year’s end, I watched a TV program from Argentina where a panel of national enterpreneurs were discussing the subject of Corporate Social Responsibility and what impact global economic crisis would make on these activities. A director of a company from Rosario –one involved with CSR- declared bluntly: “In my opinion, to be [...]

Help? No, thanks!

In: innovation|Liderazgo Social|Marketing social|Responsabilidad Social Corporativa|RSE|social entrepreneurship

4 May 2009

Español I have long been wondering about the logics of assistance processes. I thought about it carefully and started analysing it from the simplest cases: friends and relatives. In these instances, when we offer help it is because we are very well acquainted with the problems to be solved, we know our friends deeply and [...]


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¿Qué significado real tienen los terminos como RSE, Marketing social, Responsabilidad Corporativa, Solidaridad, Beneficiencia, Programas sociales? Este blog mostrara –y desnudara- las diferentes interpretaciones y practicas de todos los actores que intervienen en el trabajo social. Empezando por uno mismo.

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  • liquid assets: tom's is greenwashing pure and simple. poor children in argentina need food. alpargatas are not a pr [...]
  • el coolhunter: Estratégia de Marketing puro y duro. Acción social? Quizá. Pero "vende" que eres responsable y er [...]
  • Diana: Mario!!!, que sorpresa!! cuando estaba buscando informacion de Respobsabilidad Social aparecio tu pa [...]
  • Dante: Hola Mario Soy Dante de San Lorenzo, y tambien estoy viviendo en Holanda (Breda), recien por cas [...]
  • Maxi: Excelente nota Mario! [...]

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